The AI Vendor Evaluation Checklist: 12 Questions Before You Sign

AI vendors demo well by design. This checklist separates products that survive contact with your data from products that survive only the demo.

Marco Reyes·Head of GEO & Growth, Aiporate··6 min read·Share on XLinkedIn

Key takeaways

  • Evaluate four areas: data handling, product substance, quality measurement, exit cost.
  • Always run a pilot on your own messy data, never judge on the vendor's demo data.
  • Ask how they measure quality; vendors without evals can't improve reliably.
  • Price the exit before you sign: data export, contract terms, switching effort.
  • Prefer vendors who let you bring your own model or gateway where it matters.

Evaluating an AI vendor comes down to twelve questions across four areas: what happens to your data, what the product actually is under the demo, how quality is measured, and what it costs to leave. A vendor with good answers to all four areas is rare, which is exactly the point of asking.

The 12 questions

AreaQuestionRed flag answer
DataIs our data used to train your models?Vague or 'only to improve the service'
DataWhere is data processed and stored?Can't name regions or subprocessors
DataCan we delete our data and verify it?Deletion 'on request' with no SLA
ProductWhat breaks if your model provider changes terms?No answer; single hard dependency
ProductWhat's proprietary beyond the prompt layer?Demo-ware: thin wrapper, no workflow depth
ProductCan we pilot on our own data?Demo-only, or pilot needs full contract
QualityHow do you measure output quality?No eval process, only testimonials
QualityWhat's your handling of hallucinated output?'Our model doesn't hallucinate'
QualityWhat human-review controls exist?All-or-nothing automation
ExitWhat does data export include?Raw data only, no configurations or history
ExitWhat are the contract terms if quality degrades?No quality commitments at all
ExitWhat does switching actually cost?They can't describe an offboarding
AI vendor evaluation checklist

How to run the pilot

  • Use your real, messy data, the demo data is curated by definition.
  • Define pass/fail before the pilot starts, not after you've seen results.
  • Include your hardest 20 cases, edge cases are where vendors differ.
  • Have the people who'll use it daily run it, not the buying committee.

Frequently asked questions

What's the single most important question?

Whether you can pilot on your own data with pass/fail criteria defined up front. It converts the entire evaluation from marketing claims into observed behavior.

Should we worry about vendors being 'just a wrapper'?

Thinness only matters if there's no workflow depth or data advantage. Ask what breaks if the model provider changes terms, and what the product does that a week of internal work wouldn't.

How long should an AI vendor evaluation take?

Two to four weeks including a pilot. Longer usually means the pass/fail criteria were never defined; shorter usually means you judged the demo.

Head of GEO & Growth, Aiporate

Marco leads generative engine optimization and organic growth at Aiporate. He has run search and content strategy through the shift from ten blue links to AI answers, and helps SaaS brands stay visible where buyers now decide, inside the models.

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