Marco Reyes
Head of GEO & Growth, Aiporate
Marco leads generative engine optimization and organic growth at Aiporate. He has run search and content strategy through the shift from ten blue links to AI answers, and helps SaaS brands stay visible where buyers now decide, inside the models.
By Marco Reyes
Personalberatung vs. Personalvermittlung: Clearing Up the Confusion
Two German terms, two different services. Here's the real distinction between Personalberatung and Personalvermittlung, and how AI-native hiring blends both.
Jul 17, 2026The Zero-Click Economics of 2026: What Happens When Answers Don't Click
AI answers resolve more queries with no visit at all. The honest economics: what you lose, what you gain, and how to rebuild the funnel math.
Jul 2, 2026The Retainer Agency Is Dead. Systems Outlive Deliverables.
A monthly retainer for decks and campaigns is renting output with none of the equity. Embedded builders leave working systems behind — and that changes the math forever.
Jul 1, 2026Best AI Talent Platforms in 2026: An Honest Comparison
Marketplaces, agencies, embedded-talent houses or in-house recruiting, the four ways to buy AI talent, compared honestly.
Jul 1, 2026Video and YouTube in AI Answers: Does It Help GEO?
AI engines increasingly cite and summarize videos. How YouTube content feeds AI answers, and how to make yours extractable.
Jun 30, 2026AI Change Management: The Adoption Psychology Nobody Budgets For
The model works, the tool ships, and six weeks later nobody's using it. AI adoption is a psychology problem wearing a technology costume.
Jun 29, 2026Community Signals as a GEO Channel: Reddit, Hacker News and Forums
AI engines read communities to learn what people really think. How to earn presence there without getting banned or backfiring.
Jun 29, 2026Your Network Is Not a Moat Anymore
AI finds, enriches and reaches anyone at scale — access is commoditized. What compounds now is what you ship for the people you know. Our take.
Jun 29, 2026Marketing RevOps: The Operating System Behind Revenue
RevOps is infrastructure, not admin: one data model, attribution that works, automation pipelines — and a clear rule for when to hire vs embed.
Jun 29, 2026Wikipedia, Wikidata and AI Answers: What Presence Really Does
Wikipedia and Wikidata anchor how AI engines understand entities. What presence there does, and what to do if you don't qualify.
Jun 28, 2026The AI Talent Shortage in 2026: What the Numbers Say
Demand for AI engineers still outruns supply, but the shortage is specific, not general. Here's the citable picture.
Jun 28, 2026GEO vs SEO vs AEO: The 2026 Playbook for Getting Cited by AI Search
SEO, AEO and GEO are not the same discipline. Here is a clear definition of each, how they overlap, and the tactics that get your brand cited by ChatGPT, Perplexity, Gemini and Google AI Overviews.
Jun 28, 2026Measuring Automation ROI Honestly: The Math Nobody Wants to Do
'We saved 4,000 hours' usually means nothing was saved at all. How to count automation ROI in a way a CFO, and reality, will accept.
Jun 27, 2026Schema Beyond FAQ: HowTo, Product and Organization Markup for AI
FAQPage is table stakes. The next schema wins for AI visibility: HowTo on guides, Product on offerings, Organization for your entity.
Jun 27, 2026The Growth Automation Stack for 2027
Everyone has the same tools — n8n, Make, agents, enrichment, AI content ops. The moat is the system you wire them into. A reference stack by stage.
Jun 27, 2026The Honest Truth About Offshore AI Development
The rate arbitrage is real. So is the coordination tax that quietly eats it. Our honest accounting, and the embedded model that keeps the savings.
Jun 27, 2026Forward-Deployed AI Engineer Rates in 2026 (EU & US)
What forward-deployed and embedded AI engineers actually cost in 2026, hourly bands by seniority and region.
Jun 27, 2026Multilingual GEO: Winning AI Answers in English and German
AI engines answer German questions from German sources. If you sell in DACH with English-only content, you're invisible there.
Jun 26, 2026How to Get Cited by ChatGPT: 12 Tactics That Actually Work in 2026
AI answers quote a handful of sources per question. Here are the concrete moves that get your brand into that shortlist across ChatGPT, Perplexity and Google AI Overviews.
Jun 26, 2026Document and Knowledge Ops with RAG: Make the Company Searchable
The answer exists, in a doc nobody can find. RAG turns your document sprawl into answerable questions, if you treat it as an ops problem.
Jun 25, 2026How AI Answers Treat Affiliate and Review Content
Engines lean on reviews for 'best' queries, but they discount thin affiliate spam. Where the line sits and what it means for you.
Jun 25, 2026Why Your Marketing Stopped Working in 2026
Channel saturation, AI-generated noise, zero-click answers, buyers deciding inside AI. The fix isn't more content — it's engineering.
Jun 25, 2026What AI Development Really Costs in 2026
Copilot, RAG, agents or custom models, realistic monthly cost bands per use case, and what moves the number.
Jun 25, 2026The New Front Door to the Internet: Winning in the Age of AI Search
Half of consumers already use AI-powered search, and it stands to influence $750 billion in US revenue by 2028. Here is why traditional brand strength no longer guarantees visibility, and how to win with GEO.
Jun 25, 2026How to Get Cited for 'Best X' Queries in AI Answers
'Best CRM for startups', 'best agency for Y', list questions drive shortlists. Here's how AI builds them and how to get on.
Jun 24, 2026AI Staffing vs. Traditional Recruiting: Why 40-Day Pipelines Lose
The economics of speed: what a 40-day hiring pipeline really costs against a 72-hour match, in money and momentum.
Jun 24, 2026AI for Finance Teams: Faster Close, Honest Forecasts
Finance is late to AI for good reasons, the numbers have to be right. Here's where AI helps the close and the forecast without risking either.
Jun 23, 2026The Content Refresh Cadence That Keeps AI Citing You
Engines route around stale pages. Here's the tiered refresh schedule that protects citations without rewriting everything.
Jun 23, 2026AI in Customer Success: Beyond the Support Ticket
Support got the AI attention, but customer success is the richer target: health signals, QBR prep, renewal risk and expansion cues.
Jun 22, 2026AI Search Analytics: What to Measure Every Week
You can't manage AI visibility on vibes. The weekly scorecard: citations, share of voice, sentiment and AI-referred sessions.
Jun 22, 2026How to Structure Case Studies for AI Extraction
Most case studies are unquotable stories. Here's the structure that lets AI engines lift your results and cite you.
Jun 21, 2026The AI Vendor Evaluation Checklist: 12 Questions Before You Sign
AI vendors demo well by design. This checklist separates products that survive contact with your data from products that survive only the demo.
Jun 20, 2026Press and PR in the AI-Answer Era: What Coverage Is Worth Now
Media mentions used to drive referral clicks. Now they train what AI says about you. Here's how PR value changed.
Jun 20, 2026AEO vs SEO: What Answer Engine Optimization Changes for B2B
Answer engines reward being the answer, not ranking near it. Here's how AEO differs from SEO and what B2B teams should do differently.
Jun 20, 2026GEO for B2B Service Companies: The Playbook
Agencies, consultancies and service firms get shortlisted inside AI answers now. Here's how to show up when buyers ask.
Jun 19, 2026AI Governance for Mid-Market Companies: The Pragmatic Version
You don't need an ethics board and a 40-page policy. You need an inventory, a risk tier, and three rules people follow.
Jun 18, 2026How AI Engines Choose Between Competing Sources
When five pages answer the same question, why does the AI cite one and ignore the rest? The selection factors, explained.
Jun 18, 2026Comparison Pages That Win AI Citations: A Template
'X vs Y' is prime AI-answer territory. Here's the comparison page structure engines cite, and the bias that gets you skipped.
Jun 17, 2026Building an Internal AI Platform Team: Roles, Charter, Sequence
One central team that makes AI easy and safe for everyone else, here's who to hire, what they own, and in what order.
Jun 16, 2026How to Optimize Your Pricing Page for AI Answers
AI engines answer 'how much does X cost' constantly. Here's how to make your pricing page the source they quote.
Jun 16, 2026How to Run an AI Search Visibility Audit for Your SaaS
A structured audit that tells you whether AI engines cite your SaaS, how they describe you, and where the gaps are.
Jun 15, 2026Generative Engine Optimization (GEO): The Complete 2026 Guide
A practical, end-to-end guide to GEO: what it is, why it matters, the sources AI cites, and a step-by-step program to build the capability.
Jun 15, 2026Why Your Brand Disappeared from Google AI Overviews (and How to Come Back)
Strong SEO doesn't guarantee AI-Overview visibility. Here are the common reasons brands vanish, and the fixes that bring them back.
Jun 12, 2026How to Measure AI Search Visibility: The Metrics That Matter
You can't improve what you don't track. Here are the KPIs for AI search, how to gather them, and how to turn them into action.
Jun 8, 2026Schema Markup for AI Search: The Only Types That Move the Needle
Structured data helps machines parse your content. Here are the schema types worth implementing for AI search, and the ones to skip.
Jun 3, 2026Reddit, Reviews and UGC: Winning the Sources AI Search Actually Cites
In many categories, user-generated content and communities dominate what AI cites. Here's how to show up there, authentically.
May 28, 2026AI Agents for SaaS: Where They Pay Off (and Where They Don't)
Agentic AI is hyped and sometimes useful. Here's an honest map of where agents deliver value in SaaS, and where they fail.
May 26, 2026llms.txt Explained: Should Your Site Have One in 2026?
A proposed standard to guide AI crawlers. Here's what llms.txt is, what it can and can't do, and whether it's worth adding.
May 22, 2026What Is Answer Engine Optimization? A Plain-English Definition
Answer Engine Optimization (AEO) is optimizing to be the answer, not just a link. Here's what it means and why it matters.
May 12, 2026ChatGPT vs Google Search for Buyer Research: What Changed
Buyers increasingly research in ChatGPT before they ever hit Google. Here's what that shift means for B2B marketing.
May 9, 2026Perplexity SEO: How to Get Cited by Perplexity in 2026
Perplexity shows its sources, which makes it the clearest place to earn, and measure, AI citations. Here's how.
May 6, 2026How to Optimize for Google AI Overviews
AI Overviews sit above the classic results and answer directly. Here's how to earn a place in them.
May 3, 2026The AI Search Content Checklist: 15 Checks Before You Publish
A pre-publish checklist to make every page answer-ready for AI search, from structure to schema to sources.
Apr 29, 2026Entity SEO for AI: Why Being a Recognized Entity Wins
AI systems reason about entities, brands, people, products, not just keywords. Here's how to become one they recognize.
Apr 25, 2026Topical Authority in 2026: The SEO Moat AI Rewards
Depth across a topic beats scattered keywords, especially for AI systems choosing who to trust. Here's how to build it.
Apr 21, 2026RAG for B2B SaaS: When Retrieval Beats Fine-Tuning
Retrieval-augmented generation grounds AI in your data without retraining. Here's when to use it.
Apr 20, 2026Fractional CMO for SaaS: When Marketing Needs a Senior Hand
A fractional CMO sets marketing strategy and builds the engine, without a full-time exec. Here's when it fits.
Apr 19, 2026FAQ Content That Ranks in AI: How to Write It
FAQs are the format AI answers quote most. Here's how to write FAQ content that gets lifted and cited.
Apr 17, 2026AI Search for SaaS Marketing: A Playbook
How B2B SaaS marketing teams should adapt their content and measurement for the AI-search era.
Apr 13, 2026AI Feature Pricing: How to Charge for AI Without Losing Margin
AI features carry real compute costs. Here's how to price them so they add revenue, not losses.
Apr 12, 2026Share of Voice in AI Search: How to Measure and Grow It
Share of voice, how often AI cites you versus competitors, is the new ranking. Here's how to track and grow it.
Apr 9, 2026Does AI Search Kill SEO? The Honest Answer
AI answers reduce clicks, but SEO isn't dead, it's the foundation AI builds on. Here's the nuanced truth.
Apr 5, 2026AI Security for SaaS: The Risks You Can't Ignore
Shipping AI features introduces new attack surfaces. Here's what to secure before you launch.
Apr 4, 20267 Structured Data Mistakes That Hurt AI Visibility
Bad schema can mislead engines and erode trust. Here are the common mistakes and how to fix them.
Apr 1, 2026AI Compliance for SaaS: A Practical Take on the EU AI Act
Regulation is arriving. Here's a pragmatic overview of what SaaS teams should do now, without panic.
Mar 31, 2026Content Freshness and AI: Why Updating Beats Publishing
AI systems favor current, consistent content. Here's why a refresh strategy often beats churning out new posts.
Mar 28, 2026AI Search for Local and Regional Businesses
AI answers are reshaping local discovery too. Here's how regional businesses stay visible.
Mar 24, 2026How to Run a GEO Audit in a Day
A one-day GEO audit to baseline your AI-search visibility and find the biggest wins. Step by step.
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