The playbook for AI-native organizations.
In-depth reporting and frameworks on AI hiring, infrastructure, teams and strategy, for the executives, founders and operators building what comes next.
257
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GEO & AI Search
Winning the new front door to the internet, generative engine optimization, AEO and SEO for the age of AI answers.
Explore →AI Hiring & Recruiting
How to find, assess and hire the AI talent that ships, from forward-deployed engineers to fractional leadership.
Explore →Building AI Teams
Structuring, scaling and leading AI-native teams, from first hire to enterprise-wide capability.
Explore →AI Infrastructure
The architecture behind production AI, agents, RAG, data readiness, security and shipping from prototype to production.
Explore →AI Strategy & ROI
Frameworks for executives and founders, ROI, roadmaps, governance and turning AI investment into measurable impact.
Explore →Editor's picks
The New Front Door to the Internet: Winning in the Age of AI Search
Half of consumers already use AI-powered search, and it stands to influence $750 billion in US revenue by 2028. Here is why traditional brand strength no longer guarantees visibility, and how to win with GEO.
Marco Reyes · Jun 25, 2026Building an AI Development Team: Roles, Structure and Best Practices
How high-performing companies assemble cross-functional AI teams that turn models into measurable ROI, and the structures that let them scale.
Elena Voss · Jun 18, 2026Forward-Deployed Engineers: What They Are and Why B2B SaaS Is Hiring Them
Forward-deployed engineers embed in your team and ship to production fast. Here's the model, when it beats a full-time hire, and how to use it.
Elena Voss · Jun 24, 2026Trending
- 01How to Get Cited by ChatGPT: 12 Tactics That Actually Work in 2026GEO & AI Search · 9 min read
- 02Fractional CTO vs Full-Time CTO: A Cost & Decision Guide for 2026AI Teams · 9 min read
- 03AI ROI: How to Model Payback Before You Hire AnyoneAI Growth · 8 min read
- 04RAG for B2B SaaS: When Retrieval Beats Fine-TuningAI Growth · 8 min read
- 0510 AI Use Cases with the Fastest Payback for B2B SaaSAI Growth · 9 min read
- 06How to Hire AI Engineers in 2026: A Founder's PlaybookAI Teams · 10 min read
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256 articles
How to Prepare for an AI Engineering Interview
Preparing for an AI engineering interview by grinding leetcode is preparing for the wrong interview. What to actually practice, from the candidate's side.
Elena Voss · Jul 26, 2026Building a Personal Brand as an AI Engineer
You don't need to become an influencer. The specific, low-effort visibility habits that actually generate inbound opportunities for AI engineers.
Mert Mutlu · Jul 26, 2026How to Negotiate Your AI Engineer Offer
Senior AI engineers have real leverage right now and most don't use it. The concrete negotiation tactics that work specifically for AI roles in 2027.
Mert Mutlu · Jul 26, 2026The AI Incident Response Playbook: When Your Model Fails in Production
Most companies have an incident response plan for outages and none for a model that's confidently wrong. The specific playbook for when AI fails silently, not loudly.
Elena Voss · Jul 26, 2026Sprint Planning for AI Teams: Why Story Points Don't Work
Estimating AI work like feature work produces consistently wrong sprint commitments. The planning approach that actually holds up when the work involves models and data.
Mert Mutlu · Jul 26, 2026Remote AI Engineering Jobs: What to Look for in an Employer
Remote AI engineering roles vary wildly in how well companies actually support distributed technical work. The specific things to vet before you accept.
Mert Mutlu · Jul 25, 2026Making the Jump From Software Engineer to AI Engineer
Most software engineers already have 70% of what an AI engineering role needs. The specific 30% gap, and the fastest realistic way to close it.
Elena Voss · Jul 25, 2026Freelance vs. Full-Time AI Engineering: Which Pays Better in 2027
The honest math on freelance/embedded AI engineering versus full-time employment in 2027, income, stability, variety and what each actually costs you.
Mert Mutlu · Jul 25, 2026How to Build an AI Engineer Portfolio That Gets You Hired
Ten tutorial clones say less about you than one project taken to production. What to actually put in your portfolio, from the hiring side looking in.
Elena Voss · Jul 25, 2026Data Pipeline Architecture for AI: Getting the Foundation Right
Most AI projects that fail, fail on the data pipeline, not the model. The architecture decisions that determine whether your AI initiative has a foundation to stand on.
Mert Mutlu · Jul 25, 2026Implementing AI in Marketing: A Practical Rollout Guide
Marketing teams adopt AI tools faster than almost any other function and get the least measurable ROI from them. The implementation approach that actually ties AI marketing work to pipeline.
Elena Voss · Jul 25, 2026AI Code Review: What to Actually Check Before Merging
AI-generated code passes tests and still ships bugs that traditional code review habits miss. The specific things to check that generic review checklists don't cover.
Elena Voss · Jul 25, 2026The Weekly Brief
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