GEO & AI Search
Winning the new front door to the internet, generative engine optimization, AEO and SEO for the age of AI answers.
43 articles
The New Front Door to the Internet: Winning in the Age of AI Search
Half of consumers already use AI-powered search, and it stands to influence $750 billion in US revenue by 2028. Here is why traditional brand strength no longer guarantees visibility, and how to win with GEO.
Marco Reyes · Jun 25, 2026GEO vs SEO vs AEO: The 2026 Playbook for Getting Cited by AI Search
SEO, AEO and GEO are not the same discipline. Here is a clear definition of each, how they overlap, and the tactics that get your brand cited by ChatGPT, Perplexity, Gemini and Google AI Overviews.
Marco Reyes · Jun 28, 2026Hiring for AI Search: The GEO Team Every B2B Brand Now Needs
Generative engine optimization is a cross-functional capability, not a side task for one SEO manager. Here are the roles, the structure and the fastest way to staff a GEO team.
Elena Voss · Jun 30, 2026How to Get Cited by ChatGPT: 12 Tactics That Actually Work in 2026
AI answers quote a handful of sources per question. Here are the concrete moves that get your brand into that shortlist across ChatGPT, Perplexity and Google AI Overviews.
Marco Reyes · Jun 26, 2026AEO vs SEO: What Answer Engine Optimization Changes for B2B
Answer engines reward being the answer, not ranking near it. Here's how AEO differs from SEO and what B2B teams should do differently.
Marco Reyes · Jun 20, 2026Generative Engine Optimization (GEO): The Complete 2026 Guide
A practical, end-to-end guide to GEO: what it is, why it matters, the sources AI cites, and a step-by-step program to build the capability.
Marco Reyes · Jun 15, 2026Why Your Brand Disappeared from Google AI Overviews (and How to Come Back)
Strong SEO doesn't guarantee AI-Overview visibility. Here are the common reasons brands vanish, and the fixes that bring them back.
Marco Reyes · Jun 12, 2026How to Measure AI Search Visibility: The Metrics That Matter
You can't improve what you don't track. Here are the KPIs for AI search, how to gather them, and how to turn them into action.
Marco Reyes · Jun 8, 2026Schema Markup for AI Search: The Only Types That Move the Needle
Structured data helps machines parse your content. Here are the schema types worth implementing for AI search, and the ones to skip.
Marco Reyes · Jun 3, 2026Reddit, Reviews and UGC: Winning the Sources AI Search Actually Cites
In many categories, user-generated content and communities dominate what AI cites. Here's how to show up there, authentically.
Marco Reyes · May 28, 2026llms.txt Explained: Should Your Site Have One in 2026?
A proposed standard to guide AI crawlers. Here's what llms.txt is, what it can and can't do, and whether it's worth adding.
Marco Reyes · May 22, 2026What Is Answer Engine Optimization? A Plain-English Definition
Answer Engine Optimization (AEO) is optimizing to be the answer, not just a link. Here's what it means and why it matters.
Marco Reyes · May 12, 2026ChatGPT vs Google Search for Buyer Research: What Changed
Buyers increasingly research in ChatGPT before they ever hit Google. Here's what that shift means for B2B marketing.
Marco Reyes · May 9, 2026Perplexity SEO: How to Get Cited by Perplexity in 2026
Perplexity shows its sources, which makes it the clearest place to earn, and measure, AI citations. Here's how.
Marco Reyes · May 6, 2026How to Optimize for Google AI Overviews
AI Overviews sit above the classic results and answer directly. Here's how to earn a place in them.
Marco Reyes · May 3, 2026The AI Search Content Checklist: 15 Checks Before You Publish
A pre-publish checklist to make every page answer-ready for AI search, from structure to schema to sources.
Marco Reyes · Apr 29, 2026Entity SEO for AI: Why Being a Recognized Entity Wins
AI systems reason about entities, brands, people, products, not just keywords. Here's how to become one they recognize.
Marco Reyes · Apr 25, 2026Topical Authority in 2026: The SEO Moat AI Rewards
Depth across a topic beats scattered keywords, especially for AI systems choosing who to trust. Here's how to build it.
Marco Reyes · Apr 21, 2026FAQ Content That Ranks in AI: How to Write It
FAQs are the format AI answers quote most. Here's how to write FAQ content that gets lifted and cited.
Marco Reyes · Apr 17, 2026AI Search for SaaS Marketing: A Playbook
How B2B SaaS marketing teams should adapt their content and measurement for the AI-search era.
Marco Reyes · Apr 13, 2026Share of Voice in AI Search: How to Measure and Grow It
Share of voice, how often AI cites you versus competitors, is the new ranking. Here's how to track and grow it.
Marco Reyes · Apr 9, 2026Does AI Search Kill SEO? The Honest Answer
AI answers reduce clicks, but SEO isn't dead, it's the foundation AI builds on. Here's the nuanced truth.
Marco Reyes · Apr 5, 20267 Structured Data Mistakes That Hurt AI Visibility
Bad schema can mislead engines and erode trust. Here are the common mistakes and how to fix them.
Marco Reyes · Apr 1, 2026Content Freshness and AI: Why Updating Beats Publishing
AI systems favor current, consistent content. Here's why a refresh strategy often beats churning out new posts.
Marco Reyes · Mar 28, 2026AI Search for Local and Regional Businesses
AI answers are reshaping local discovery too. Here's how regional businesses stay visible.
Marco Reyes · Mar 24, 2026How to Run a GEO Audit in a Day
A one-day GEO audit to baseline your AI-search visibility and find the biggest wins. Step by step.
Marco Reyes · Mar 20, 2026How to Run an AI Search Visibility Audit for Your SaaS
A structured audit that tells you whether AI engines cite your SaaS, how they describe you, and where the gaps are.
Marco Reyes · Jun 15, 2026How to Optimize Your Pricing Page for AI Answers
AI engines answer 'how much does X cost' constantly. Here's how to make your pricing page the source they quote.
Marco Reyes · Jun 16, 2026Comparison Pages That Win AI Citations: A Template
'X vs Y' is prime AI-answer territory. Here's the comparison page structure engines cite, and the bias that gets you skipped.
Marco Reyes · Jun 17, 2026How AI Engines Choose Between Competing Sources
When five pages answer the same question, why does the AI cite one and ignore the rest? The selection factors, explained.
Marco Reyes · Jun 18, 2026GEO for B2B Service Companies: The Playbook
Agencies, consultancies and service firms get shortlisted inside AI answers now. Here's how to show up when buyers ask.
Marco Reyes · Jun 19, 2026Press and PR in the AI-Answer Era: What Coverage Is Worth Now
Media mentions used to drive referral clicks. Now they train what AI says about you. Here's how PR value changed.
Marco Reyes · Jun 20, 2026How to Structure Case Studies for AI Extraction
Most case studies are unquotable stories. Here's the structure that lets AI engines lift your results and cite you.
Marco Reyes · Jun 21, 2026AI Search Analytics: What to Measure Every Week
You can't manage AI visibility on vibes. The weekly scorecard: citations, share of voice, sentiment and AI-referred sessions.
Marco Reyes · Jun 22, 2026The Content Refresh Cadence That Keeps AI Citing You
Engines route around stale pages. Here's the tiered refresh schedule that protects citations without rewriting everything.
Marco Reyes · Jun 23, 2026How to Get Cited for 'Best X' Queries in AI Answers
'Best CRM for startups', 'best agency for Y', list questions drive shortlists. Here's how AI builds them and how to get on.
Marco Reyes · Jun 24, 2026How AI Answers Treat Affiliate and Review Content
Engines lean on reviews for 'best' queries, but they discount thin affiliate spam. Where the line sits and what it means for you.
Marco Reyes · Jun 25, 2026Multilingual GEO: Winning AI Answers in English and German
AI engines answer German questions from German sources. If you sell in DACH with English-only content, you're invisible there.
Marco Reyes · Jun 26, 2026Schema Beyond FAQ: HowTo, Product and Organization Markup for AI
FAQPage is table stakes. The next schema wins for AI visibility: HowTo on guides, Product on offerings, Organization for your entity.
Marco Reyes · Jun 27, 2026Wikipedia, Wikidata and AI Answers: What Presence Really Does
Wikipedia and Wikidata anchor how AI engines understand entities. What presence there does, and what to do if you don't qualify.
Marco Reyes · Jun 28, 2026Community Signals as a GEO Channel: Reddit, Hacker News and Forums
AI engines read communities to learn what people really think. How to earn presence there without getting banned or backfiring.
Marco Reyes · Jun 29, 2026Video and YouTube in AI Answers: Does It Help GEO?
AI engines increasingly cite and summarize videos. How YouTube content feeds AI answers, and how to make yours extractable.
Marco Reyes · Jun 30, 2026The Zero-Click Economics of 2026: What Happens When Answers Don't Click
AI answers resolve more queries with no visit at all. The honest economics: what you lose, what you gain, and how to rebuild the funnel math.
Marco Reyes · Jul 2, 2026The Weekly Brief
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