FAQ blocks map almost perfectly onto how AI answers are structured, a question and a self-contained answer. Done well, they're one of the fastest ways to earn citations.
How to write them
- Source real questions from sales, support and search data.
- Phrase them the way people actually ask.
- Answer directly first, then add nuance.
- Keep each answer able to stand alone out of context.
- Mark up with valid FAQPage schema.
Common mistakes
- Marketing fluff instead of a direct answer.
- Questions no one actually asks.
- Answers that depend on surrounding context.
- Schema that doesn't match the visible text.
