How to Run a GEO Audit in a Day

A one-day GEO audit to baseline your AI-search visibility and find the biggest wins. Step by step.

Marco Reyes·Head of GEO & Growth, Aiporate··7 min read·Share on XLinkedIn

Key takeaways

  • A one-day audit baselines AI visibility and finds quick wins.
  • Start from a question set that mirrors your funnel.
  • Log citations, sentiment and the sources driving them.
  • Prioritize fixes by impact and effort.

You don't need a big project to start with GEO. A focused one-day audit gives you a baseline, a competitor picture, and a prioritized list of wins.

The one-day audit

  1. 1List 15-25 questions across your funnel.
  2. 2Query ChatGPT, Perplexity, Gemini and Google AI Overviews.
  3. 3Log whether you're cited, how you're described, and which sources appear.
  4. 4Compare against two competitors.
  5. 5Note structure/schema gaps on your key pages.
  6. 6Rank fixes by impact vs effort and pick the top five.

Frequently asked questions

What do I need for a GEO audit?

A question set, access to the major AI tools, and a simple sheet to log citations, sentiment and sources. Tools help at scale but aren't required to start.

What's the most common finding?

Weak third-party representation and non-extractable content, brands optimized the pages they own and ignored the sources AI actually cites.

How often should I re-audit?

Quarterly for a full pass, with lightweight monthly citation checks on priority questions.

Head of GEO & Growth, Aiporate

Marco leads generative engine optimization and organic growth at Aiporate. He has run search and content strategy through the shift from ten blue links to AI answers, and helps SaaS brands stay visible where buyers now decide, inside the models.

Need the team to make this real?

Describe your need in plain English, get the exact hire, forward-deployed talent or a fractional leader, vetted and matched in 72 hours.

Scope your need →

Keep reading

The Weekly Brief

Intelligence for building AI-native organizations.

One email a week: the sharpest thinking on AI hiring, infrastructure, teams and strategy, for the people building the future of work.

Join operators, founders and CTOs. No spam, unsubscribe anytime.