To get your pricing quoted correctly by AI engines, state prices in plain, crawlable text with a one-sentence summary per plan, keep every number consistent across your site, and answer the obvious follow-ups (billing, trials, hidden costs) in an FAQ on the page itself. Engines answer 'how much does X cost' thousands of times a day; if your page is vague, they quote someone else's stale numbers.
Structure that gets quoted
- Lead with a plain-text sentence: plan names, prices and billing period in one line.
- Give each plan a short prose summary, not just a feature grid.
- State the currency, billing interval and what happens at limits explicitly.
- Add a 'pricing at a glance' block near the top; engines extract summaries, not tables buried mid-page.
- Keep FAQPage schema on the pricing FAQ and align it with visible text.
Consistency and the hidden-cost questions
Engines cross-check your pricing page against your docs, blog posts and third-party reviews. If an old blog post says a plan costs something different, the answer may hedge or pick the wrong number. Audit every mention of price on your site after each change, and answer the questions buyers actually ask AI: is there a free trial, what does overage cost, can I cancel monthly, what's excluded from the cheapest plan.
